3    Instagram Strengths and Weaknesses

Strengths


·       Instagram is a powerful storytelling medium using photo, video sharing and hashtags. Because of this, consumers can swipe through quite quickly, meaning that businesses can have more of their posts seen in a lesser time than consumers would take to read posts and blogs.

·       Businesses can use Instagram as a form of segmentation, as Instagram is the e-tool of choice for the younger consumer.  Hashtags can be used on associated ads, to enable companies to aim at a targeted audience.  Clever use of hashtags can help in search engine optimisation.

·       Instagram is the fastest growing e-tool and has a huge audience reach; companies have the potential of reaching over 800 million consumers, who every day ‘like’ over 4.2 billion posts.

·       As Instagram is specifically designed for smartphones it has a high consumer engagement rate.  Instagram allows businesses to have a contact button which makes it quicker and easier for consumers to contact companies, and companies can respond easily.  This connection means consumers are more likely to trust businesses’ products and services.



Weaknesses 


·       The images that companies use have to be able to catch the audience’s attention, if images are not engaging, consumers will skip the post in their feed and not read the company’s message.

·       Instagram limits the images to a square shape, posting images outside of this shape will cause parts of the image not to be shown, making it look unprofessional.

·       As Instagram is based on smartphones, consumers will expect quick responses, and as they carry their smartphones almost everywhere, they will constantly be able to check for a response.  This can be time consuming for companies, who will need to ensure that staff are employed to respond quickly and efficiently with the consumer.

·       Instagram has its limitation for advertising, companies cannot fully explain their products or services, bullet points have to be used in the form of hashtags.

Comments

Post a Comment

Popular posts from this blog

3      SOSTAC Action Details of Tactics. Action is the details of tactics, and targets are set which are achievable and measurable during the run of the campaign.  Implementing the structure of the plan and setting out who would have the best skills to deal with which tasks, what their responsibilities are, what actions they need to take and how long it will take them.  Companies will decide whether to use existing staff members, or to draw on the expertise of an external agency.  Also decided would be what is required to reach the objectives and the best way in which to acquire them.   The budget is drawn up for each particle level and stage of the campaign, and the length that the promotion will run for with the date for the beginning and end of the campaign decided on.  It is determined what systems or processes are in place to advertise, and in which way and to who will be targeted.  Also set out will be how and wh...
Read more
5   YouTube Strengths and Weaknesses Strengths ·        Creating a YouTube channel is free, and businesses can upload as many videos as they wish. ·        Millions of consumers watch YouTube every day, it has a global audience.   Interesting and captivating videos can create new customers. ·        Businesses can track how many views their videos receive, so they can measure if a product or service is a success, and in which location their ad was viewed the most. ·        Companies can engage with the consumer and create brand loyalty.   Consumers can comment, ‘like’ and share content. Weaknesses   ·        Millions of videos are uploaded daily, so there is a lot of competition for views.   The videos must be engaging as well as informative and must be posted on a regula...
Read more
2      SOSTAC     Objectives Where You Want to Be. This is the stage where companies plan to move forward with the campaign, to choose the direction that they wish to take, to set out what their unique selling point will be, and to state what is to be achieved from the campaign.  SMART objectives are set out, Specific, Measurable, Attainable, Relevant & Time-Specific.  Specific is to set exactly what is to be achieved and who will be assigned to do what, who it is for, where it will be marketed and how to support the marketing of the product or service.  The campaign can be measurable through sales, social media or extra traffic to the company’s sites.  The goals or long-term targets have to be achievable whether that be budget, skills, resources or competition.  The objectives need to be relevant to the company and its brand, and to the targeted consumers.  The campaign will be given a specific start and...
Read more