DigitElle

2    Twitter Strengths and Weaknesses Strengths ·        Twitter can be used for Customer Service as it allows businesses to have two-way communication with customers, and 77% of consumers have a more positive attitude towards businesses that reply to their tweets. ·        54% of Twitter users search for a brand, or retweet content, after seeing a favourable tweet, and as Twitter has over 330 million users, it gives businesses a massive potential audience. ·        Twitter has automating tools, which gives businesses the opportunity to create several tweets which can then be posted at allocated times.   ·        As tweets only have 240 characters, they are quick to produce, businesses can connect to their followers and distribute content easily. Weaknesses   ·        Twitter may h...

1      Facebook Strengths and Weaknesses Strengths ·        Facebook has over 1.6 billion users which means that businesses would have increased exposure to ever growing potential consumers. ·        Facebook is a good way to get additional contact details.   Businesses can use their Facebook page to gather information and email addresses by having contests, giveaways and newsletters, this gives them the opportunity to contact their users through other mediums. ·        It doesn’t cost anything to start a Facebook page, and Facebook ads are relatively inexpensive.   By posting links to the company website, businesses can help increase online visits. ·        Companies can use Segmentation in their ads therefore, reaching the right demographic for certain advertisements almost guaranteeing ‘Likes’.   ...

Unique Characteristics of the Web as a Marketing Media Social Media Social media is the use of sites such as Facebook, Instagram, LinkedIn, Twitter, Pinterest.   It is used in business to drive sales by connecting with other businesses and consumers, to build a community where businesses engage with their clients.   Content must be both informative and interesting and must be continuously updated.   Customers can ‘like’, comment/review or share the company’s contents, thus creating free advertising.   It is also used to recruit staff, conduct market research and it provides great exposure for the business.   Feedback and discussion with users can be extremely helpful to gain valuable input on products.   Connecting with users builds traffic to the company’s site, drives sales and can create brand loyalty.   It is free and cuts marketing and recruitment costs to a minimum.   Skype can be used to keep down the costs of business te...